Home theaters are now starting to show originality rather than just copying large (boring) theaters. A nature lover thought her celler would make a great Batcave home theater. In fact, prop bats actually hang from the ceiling. The recliners are motorized and it all has a dark feel. The price: $36,000.
Implications - Luxury consumers are increasingly customizing their homes to reflect their deep pockets and niche interests. A home theater isn't just an expression of the owner's devotion to multimedia and comfort, but also of his or her taste; one designed after the Batcave, what many consider to be the original "man cave," cements the owner's Batman fandom and commitment to the ultimate in home theater luxury.