Sonny’s BBQ is giving you some delicious new dining options this summer with a seasonal menu that includes the tasty new Summer Brisket Bowl.
Built around familiar flavors that you could enjoy by the pool, at the park, or on a patio, Sonny's Summer Menu has something for everyone. As Shannon Snell, Head Pitmaster at Sonny’s BBQ, explains, “We're making it easier than ever to focus on connecting and unplugging with tasty new sauces and the return of our iconic BBQ Bowls – perfect for enjoying wherever the season takes you.” Among the new bowls is the Summer Brisket Bowl, which features tender chopped brisket over dirty rice, BBQ street corn, pickled onions, BBQ chips, and a sweet and savory cherry cola BBQ sauce. Other new bowls include the Kickin’ Chicken Bowl and Classic BBQ Bowl, along with the option to DIY your dream BBQ Bowl.
Image Credit: Sonny’s BBQ
What's Driving This Trend
- Cola-infused Barbecue
- Sweet soda-based sauces paired with smoked meats reflect an opening for nostalgic flavor collaborations that merge beverage equity with premium comfort foods.
- Portable BBQ Bowls
- Bowl-format barbecue creates room for casual restaurants to translate traditionally plated smoked meats into flexible meals suited to parks, patios, and on-the-go summer occasions.
- Custom Seasonal Builds
- DIY brisket, chicken, and street-corn combinations highlight how limited-time customization can turn familiar barbecue into a repeatable platform for localized menu experimentation.
Who This Affects Most
- Fast-casual Dining
- Seasonal protein bowls suggest a path for fast-casual operators to combine convenience, personalization, and indulgent flavors without losing the appeal of freshly prepared meals.
- Barbecue Restaurants
- Regional BBQ chains have an opportunity to modernize heritage offerings through globally inspired toppings, snack textures, and beverage-infused sauces that broaden audience appeal.
- Sauces and Condiments
- Cherry cola barbecue sauce demonstrates how condiment brands can differentiate through cross-category flavor cues that connect grilling, nostalgia, and ready-to-use meal enhancement.
