Winter is the perfect time for something warm and comforting and Wawa's Brisket Bowls and sandwiches are just that.
Though Wawa has served brisket in the past, the popular beef dish recently made a return for the start of 2021. This means that right now you can get your hand on a Brisket Sandwich in four tasty varieties: BBQ, Garlic Aioli, Spicy Pepper, and Sriracha BBQ. Customers also have the option to create their own brisket sandwiches with the toppings of their choice.
As for the Brisket Bowls, the current lineup includes BBQ Brisket Mac and Cheese, Cherry Pepper Brisket Mashed Potato,, Cheesy Old Bay Brisket Mashed Potato, and Honey Hot Brisket. In each bowl, expect to find slow-braised beef hand-trimmed from the finest brisket cuts and served fresh.
Image Credit: Wawa
What's Driving This Trend
- Comfort Food Revival
- Restaurants should consider bringing back popular comfort food dishes to cater to customers seeking warmth and nostalgia during the winter months.
- DIY Customization
- Businesses can offer more customization options to customers, allowing them to tailor their own meals and cater to individual tastes and preferences.
- Premium Fast Food
- Fast food establishments can add high-quality and premium ingredients to their menu items to elevate the dining experience for customers in search of better quality fast food options.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of serving comfort food dishes and offer their own take on classic or nostalgic dishes that are currently in demand.
- Fast Food
- Fast food chains can innovate by offering customization options, premium ingredients, and unique menu items to stand out from competitors and cater to customers seeking a better fast food experience.
- Food Delivery
- Food delivery services can partner with restaurants to offer a wider variety of comfort food and fast food options that can be conveniently delivered to customers' doorsteps.
