Expedia Rewards Vacation-Deprived Canadians with Well-Deserved Trips

By: Christopher Magsambol - Oct 7, 2015
References: youtube & marketingmag
The vacation booking website Expedia recently celebrated its 15th anniversary by rewarding vacation-deprived Canadians who haven't traveled in 15 years. They were each surprised with an unexpected vacation.

According to Expedia's "vacation deprivation" survey, Canadians will receive an average of 17.5 vacation days next year but will only use 15. Canada is statistically a vacation-deprived country, whereas countries like France, Spain and Denmark take an average of 30 vacation days, doubling the Canadian average.

Expedia was able to find three sets of people who haven't traveled in 15 years and sent them off to some of the most vacation-generous countries in the world. In creating the video, Expedia wanted to attach an emotional response to its ad by humanizing Canada's staggering vacation statistics.