Plopping something really random or offbeat in the middle of a public place is a sure way to generate attention, and a fantastic way to generate buzz. It’s all about catching people off guard and shaking them out of their day-to-day routine and way of thinking.
That’s why a lot of modern ad agencies have taken a liking for street installations for guerrilla campaign.
Take this melted ice cream truck for example. You would never except to see something like this, but on a sweltering hot day, it might get you thinking, “Damn, I wish there really was an ice cream truck parked here.”
The street art was spotted in the suburbs Of Adelaide, South Australia by a Wooster contributor. The truck reads, “Extra cream ice cream,” but there are no other indicators of brands on the piece of street art. Maybe there’s an ice cream vendor around the corner, maybe not, but it certainly would catch people’s attention.
Check out these other street art installations:
It’s surprising the crowd surrounding this peculiar urban aquarium installation isn’t bigger. The fish tank, designed by Benedetto Bufalino, was installed inside a phone booth in Lyon, France. It’s fascinating by day, but at night when darkness sets it, the obscurity it adds to the streets is surre… [More]
Julian Beever is a chalk artist in the U.K. who specializes in three dimensional optical illusions. They are fantastic and very cool works of art. I had to do a double-take on some of his work as it was hard to believe the drawing was not real. He has a website full of his other works, so go on over… [More]
Here’s another great PR stunt disguised as a piece of public art. This time it’s entitled Ella and can be found in the centre of Sydney, Australia. It is a sculpture of a naked woman whose skin is made up of more than 20,000 peaches. The creative for the idea came from the brand statement, “skinca… [More]
Just when you got all excited, I need to tell you that the human publically urinating for the Privy Council is actually a maniquen. Still, impressive. The campaign by Saatchi & Saatchi is an attempt to relieve the New York restroom shortage by taking the issue to the streets. At the Privy Council… [More]
Graffiti Research Lab’s Laser tag system brings ‘Tagging’ out of a can and into the high-tech world we live in. GRL unleashed their system in Rotterdam, Netherlands, and is encouraging surrounding artists to get learn about this high-tech tagging machine. GRL is even offering a ‘How-To’ on… [More]
These artistic white duck sculptures are actually made out of tape. Even more impressive is the giraffe reaching up to grab a plastic bag out of tree in urban Washington. The tape dogs digging through piles of garbage are incredible too, as is the oversize phone made of tape. My personal favourite i… [More]
We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt. The bikes, which were seen chained to poles around the city, were great attention grabbers with their electri… [More]
She Loves The Moon’ is an interactive love story / art installation found on the streets of San Fransisco. To ‘read’ the book you choose simply follow the arrows which correspond with the story line you would like to follow. Without giving too much away there are two endings to this story; one happ… [More]
Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, “Help. So that no one has to come here for food.” This guerrilla marketing campaign for Vitae Shelt… [More]
Imagine if your shadow came alive with the image of someone else. Imagine if it was interactive… That’s exactly what happens with the Under Scan Project, an art installation. According to Press Release, “Under Scan is a free, public art installation featuring 1,000 interactive video portraits o… [More]
Why go to the trouble of scooping up dog poo, especially if it doesn’t belong to your dog? Well, if you live in NYC, you won’t have to anymore; just call the Sprinkle Brigade! They’ll zip down in the Turdmobile (I’m guessing) and turn the offending turds into street art of the kind that soph… [More]
In a clear example of the ever fine line between art and advertising, artist Paul Insect recently placed a stack of signed mock Gold bullions detailing the words “if you have me, I was stolen” in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul ha… [More]
Edina Tokodi, a talented Hungarian artist now living in Brooklyn, New York, became the talk of the town recently for her “Grassity”. Wherever Tokodi goes, she leaves a graffiti behind, made out of moss. Her affinity to moss isn’t new; in 2005, she already transformed a busy square in Budapest, Hun… [More]
In his latest display of public art, prankster artist Mark Jenkins has installed ‘meter pops’ throughout Washington. Check out his site for a glimpse of more meter pops! [More]
How romantic would it be to stroll the streets of France an instead of streetlamps, had your evening stroll illuminated by the cascading glow from chandeliers? It must have been vraiment enchanting to see these glowing in the night in the small town bordering Germany. They are hung as part of the … [More]
This is a cool blog showing street art of tiny people in London. Each photo essay depicts everyday life which really seams real. Check it out tiny people [More]
Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you’ll see this is a great examples of guerrilla marketing. The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was foun… [More]
Tired of looking at kitschy trailers? With labels like “Maria te quiero” or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they’ve made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising too… [More]
Edit
Urban Aquarium - Fish Tank Phone Booth (GALLERY)
3D Illusion Chalk Drawings (GALLERY)
Peach Sculpture - PR Disguised as Public Art
Public Urination as Advertising - Guerrilla Ad Campaign
L.A.S.E.R. Tag - Laser Makes Every Building A Billboard (VIDEO)
Tape Art - Tape Ducks, Giraffes and People by Mark Jenkins (GALLERY)
Guerrilla Fashion Marketing - DKNY Neon Bikes Around NYC
Interactive Love Story - Story Telling on Pavements
Guerrilla Campaign for Homeless - Vitae Shelters
Interactive Video Shadows - The Under Scan Project (GALLERY)
Street Poop Art - NYC Sprinkle Brigade (VIDEO)
Street Art as Advertising - Artist Places Gold Bullion Throughout London
Graffiti Goes Green - Grassiti Moss Art (GALLERY)
Meter Pops - Parking Meter Art by Mark Jenkins
Unexpected Urban Decor - Baccarat Chandeliers on Rue des Hallebardes (GALLERY)
Little People - Tiny Street Art Project (GALLERY)
Severed Arm Holds DVD - Guerrilla Marketing for Death Proof
Europe Trailer Ads - Freitag Guerrilla Campaign (GALLERY)
Favorited by Jeremy Gutsche on Apr 16, 08
