PR Disguised as Public Art
It is a sculpture of a naked woman whose skin is made up of more than 20,000 peaches. The creative for the idea came from the brand statement, "skincare that is good enough to eat."
Implications - Consumers respond much more positively to projects that appear to be grassroots than those funded by major corporations due to its seemingly more personable and empathetic origins. These sorts of campaigns have potential to be highly effective while costing considerably less than other forms of traditional brand advertising.