McDonald's Saver Menu is Hard to Argue With

By: Jonathon Brown - Published: Jan 21, 2013 • References: mcdonalds &
In a new commercial from McDonald's UK, an assembly line employee steps out quickly to get a Double Cheeseburger and fails to man her post. The result is a broken package. Luckily, her co-workers quickly forgive her because she explains she only left so she could get a Double Cheeseburger for one pound and 49 cents. Once she explains, everyone nods their head and the narrator says "Can't argue with that."

This is one of a series of new ads from McDonald's promoting its Saver Menu in the United Kingdom. In other similar ads, a plane full of restless travelers squirm while the flight attendants say they are just waiting for one more person before the plane can leave -- in walks the pilot with a Double Cheeseburger from McDonald's Saver Menu and all is forgiven. Stats for Fast Food Forgiveness Commercials Trending: Older & Average
Research: 871 clicks in 174 w
Interest: > 3 minutes
Concept: Saver Menu
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: diy dripping logo shirts, everyday objects as art, and fast food timekeepers.