Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram

By: Laura McQuarrie - Mar 4, 2015
References: instagram & adsoftheworld
While visual social media sites like Instagram are on the rise, reading is on the decline—so Poland's largest retail bookseller, Empik, came up with a clever literacy campaign.

Knowing that the best content is short and sweet for those with limited attention spans, #Storygram was created. On the @storygram_empik account, the bookstore began to post the entire first chapters of books yet to be published. Just like reading on a mobile device, the image posts with text showed up in a newsfeed, so that they could easily be read in the proper sequence. Because these Instagram photos could be liked and shared across social media, the snippets caused others to take interest. Since only the first captivating chapters were shared, this was a great way for the bookstore to drive book sales.