Ads are starting to crop up on school scoreboards and washrooms, but this St. Francis school has bought into a larger venture that will earn Minnesota schools money. With the conversion of lockers and hallways into billboards, many of the advertisements push healthy eating and lifestyles.
With millions of dollars in budget cuts, educational institutions can recover by selling ad space that will put money back into education. Nevertheless, the enterprise that will earn Minnesota schools money is troubling -- what if future promoted products are not in youths' best interest?
Stats for Lockers as Billboards
Trending: Older & Average
Research: 2,877 clicks in 287 w
Interest: 4 minutes
Concept: Earn Minnesota Schools Money
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: burger bumvertising, optical illusion advertising, and projected publicity.
Lockers as Billboards
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