This Diet Coke Commercial Features a Shirtless Marc Jacobs

By: Jonathon Brown - Published: Feb 20, 2013 • References: & adweek
Not only has Marc Jacobs lent his design talents to the new packaging, he also stars in this new Diet Coke commercial.

This isn’t the first time Diet Coke has reached out to fashion designers to contribute to its branding. Jean Paul Gaultier and Karl Lagerfeld have both served as Diet Coke Creative Director. However, now that Marc Jacobs is on the scene, he’s pulling double duty by starring in this new Diet Coke commercial.

The scene starts with three attractive women coming across a photo booth as they hear a Diet Coke can crack open. They stand in front of the booth as pictures start flowing out. With each new set of pictures printed, they notice an article of clothing comes off the man inside. At the end of the ad, Marc Jacobs pulls back the curtain and throws back a cold drink of Diet Coke. Stats for Alluring Fashion Designer Ads Trending: Older & Chilly
Research: 339 clicks in 169 w
Interest: > 3 minutes
Concept: Diet Coke Commercial
Related: 113 examples / 87 photos
Segment: Neutral, 12-55+
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