This Campaign for Chez Restaurant Shows Why You Shouldn't Leave Your House

By: Alexander Lam - Published: Jul 7, 2013 • References: winnersnneslions & ibelieveinadv
A campaign for ready-to-eat frozen meals from CHEZ Restaurant in Brazil features hilarious scenarios with unwelcome visitors. Aiming to promote the product's convenience, the ads show situations where you would not want to leave your home.

Designed by ad agency Y&R Brazil, the ads show three scenarios where you would not welcome visitors. Each scene is shot from the side so that you can see every party's comedic reactions. On one side, the distressed protagonist is peeking out of a peephole while assessing his perilous situation. On the other side of the door is a threat that could potentially ruin our hero's day or life.

One ad shows a couple engaged in leather-bound role playing looking out of the peephole to find a cute, innocent grandma. Another has a man looking out to find a couple of angry Japanese gangsters. Stats for Unexpected Visitor Ads Trending: Older & Warm
Research: 6,961 clicks in 150 w
Interest: 2.9 minutes
Concept: Chez Restaurant
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: ravenous flu pill ads, canine selfie ads, and witty feminist beer ads.