A series of comedic and deceptive ads for Fuego Azteca Hot Sauce show potentially infuriating situations that get turned around with a simple statement. Conceived by Ecuadorian ad agency Koenig & Partners, the print ads were created to emphasize Fuego Azteca's mild taste in a hilarious manner. Accompanying the humorous scenes is the text, "spicy, but not that spicy."
Just as the scene is about to turn into a heated argument, the ads add additional statements that dispels the conflict. One scenario shows a woman telling her man that "I maxed out your credit card" and then following up with "On extremely expensive erotic lingerie." Another scene has a wife telling her husband "My mother is coming to live with us" following with "for her last three months of life."
Deceptive Controversial Ads
2,808 clicks in 56 w
More Stats +/-
Hot Sauce-Inspired Underwear
Spicy Condiment Lip Salves
Hot Sauce Lighting
Spicy Sodium Hybrid Salt
This Campaign for Fuego Azteca Dispells Arguments with a Statement
By: Alexander Lam - Published: Jul 4, 2013 • References: adsoftheworld