This Campaign for Fuego Azteca Dispells Arguments with a Statement

By: Alexander Lam - Published: • References: adsoftheworld
A series of comedic and deceptive ads for Fuego Azteca Hot Sauce show potentially infuriating situations that get turned around with a simple statement. Conceived by Ecuadorian ad agency Koenig & Partners, the print ads were created to emphasize Fuego Azteca's mild taste in a hilarious manner. Accompanying the humorous scenes is the text, "spicy, but not that spicy."

Just as the scene is about to turn into a heated argument, the ads add additional statements that dispels the conflict. One scenario shows a woman telling her man that "I maxed out your credit card" and then following up with "On extremely expensive erotic lingerie." Another scene has a wife telling her husband "My mother is coming to live with us" following with "for her last three months of life." Stats for Deceptive Controversial Ads Trending: Older & Mild
Traction: 3,055 clicks in 76 w
Interest: 2.3 minutes
Concept: Fuego Azteca
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: spicy condiment lip salves, hot sauce-inspired underwear, and hot sauce lighting.