This Pet Beauty Campaign Features Dogs Taking Self-Captures

By: Alexander Lam - Published: • References: 4sq & ibelieveinadv
In a campaign to promote Brazilian pet salon Pet Beauty, ad agency Tuppi Brazil developed a series of hilarious dog-based ads.

The print promotions feature extremely adorable canines posing for a close-up. However, the ads place a twist on classic dog portraits by adding a personifying spin. Imitating the infamous "selfies" that have proliferated on social networks, each dog is seen holding up a camera to take a picture.

Tuppi Brazil designed the ads to appeal to female dog lovers. By placing canines in a human-like scenario, the ad agency is drawing a parallel between human salons and pet salons. As a result, the ads encourage pet owners to bring dogs to a pet salon just like they would bring themselves to a hair salon. Stats for Canine Selfie Ads Trending: Older & Buzzing
Traction: 6,805 clicks in 60 w
Interest: 2 minutes
Concept: Pet Beauty
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: animal hybrid pin-ups, photoshopped sandwich swap blogs, and human-eyed pet ads.