The Nomo Caramel Filled Choc Bar Has a Tasty Vegan Recipe
Michael Hemsworth — September 19, 2020 — Marketing
The Nomo Caramel Filled Choc Bar is a new offering from the UK-based brand that will provide vegan consumers with a way to indulge their sweet tooth and satisfy cravings. The dairy-free bar is positioned as an alternative to milk chocolate and caramel, and maintains a free-from recipe that doesn't contain any gluten, nuts or eggs to boot. The bar will be available for purchase starting September 28 for consumers to pick up at Sainbury's locations with a larger rollout to Waistrose, Tesco and the brand's online store starting in mid-October.
Senior Innovation and Brand Manager of Kinnerton Confectionery Emma Perrett spoke on the Nomo Caramel Filled Choc Bar explaining, "One of our aims at Nomo is to develop mainstream flavors that we know customers will love regardless of whether they are vegan or have a food allergy. We know caramel is a flavor that many vegan and free from consumers have been missing out on, so we are delighted that the Caramel Choc Bar will be available in Sainsbury’s from the end of September.”
Senior Innovation and Brand Manager of Kinnerton Confectionery Emma Perrett spoke on the Nomo Caramel Filled Choc Bar explaining, "One of our aims at Nomo is to develop mainstream flavors that we know customers will love regardless of whether they are vegan or have a food allergy. We know caramel is a flavor that many vegan and free from consumers have been missing out on, so we are delighted that the Caramel Choc Bar will be available in Sainsbury’s from the end of September.”
Trend Themes
1. Vegan Chocolate Products - There is a growing trend towards dairy-free and plant-based chocolate products as more consumers embrace veganism and seek out healthier snacking options.
2. Free-from Confectionery - The free-from market is expanding, catering to consumers who suffer from food allergies or intolerances, and who seek out products that are gluten-free, nut-free, and egg-free.
3. Mainstream Vegan Flavors - Companies are increasingly developing vegan and free-from products with mainstream flavors like caramel, in order to reach a wider audience.
Industry Implications
1. Confectionery - The confectionery industry is being disrupted by the rise of free-from and vegan products like the Nomo Caramel Filled Choc Bar, as consumers seek out healthier and more ethical snacking options.
2. Vegan Food - The vegan food industry is experiencing rapid growth, particularly in the snacking and confectionery categories, as more consumers adopt plant-based diets and demand ethical and sustainable food options.
3. Food Retail - Retailers like Sainsbury’s, Waistrose, and Tesco are expanding their product offerings to include more vegan and free-from products to meet the growing demand from health-conscious and ethically-minded consumers.
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