The NOMO Christmas Confectionery Range is Charming
Michael Hemsworth — September 24, 2021 — Marketing
References: nomochoc & conveniencestore
The NOMO Christmas confectionery range is being launched by the free-from vegan chocolate brand in the UK to provide consumers with a way to participate in some of their favor seasonal traditions in an alternative manner.
The range is being launched in the UK with such options as the Creamy Choc Reindeer, the Caramel Advent Calendar, the Gooey Caramel Celebration and the returning Caramel & Sea Salt Drops. The products speak to the increasing demand for free-from sweets as consumers shift to favor vegan-friendly options that are also free from additional unwanted ingredients.
Brand Manager Jacqueline Tyrell spoke on the new NOMO Christmas confectionery range saying, "At Nomo we strive to make sure seasonal moments are special and inclusive. Our aim is to inject the fun back into Christmas by providing a range of delicious mainstream products that all consumers will love, no matter if they are vegan or have a food allergy or intolerance. We are so delighted to launch our cookie dough reindeer and brand-new Premium Caramel Advent, as well as bringing back our popular 24 Window Advent and caramel drops that we know our Nomo fans loved so much last Christmas!”
Image Credit: NOMO
The range is being launched in the UK with such options as the Creamy Choc Reindeer, the Caramel Advent Calendar, the Gooey Caramel Celebration and the returning Caramel & Sea Salt Drops. The products speak to the increasing demand for free-from sweets as consumers shift to favor vegan-friendly options that are also free from additional unwanted ingredients.
Brand Manager Jacqueline Tyrell spoke on the new NOMO Christmas confectionery range saying, "At Nomo we strive to make sure seasonal moments are special and inclusive. Our aim is to inject the fun back into Christmas by providing a range of delicious mainstream products that all consumers will love, no matter if they are vegan or have a food allergy or intolerance. We are so delighted to launch our cookie dough reindeer and brand-new Premium Caramel Advent, as well as bringing back our popular 24 Window Advent and caramel drops that we know our Nomo fans loved so much last Christmas!”
Image Credit: NOMO
Trend Themes
1. Free-from Sweets - Free-from sweets are in demand as consumers shift to vegan-friendly options that are also free from unwanted ingredients.
2. Vegan Christmas Confectionery - The NOMO Christmas confectionery range is part of a larger trend towards vegan holiday treats.
3. Inclusivity in Seasonal Moments - NOMO aims to inject inclusivity and fun back into Christmas by providing mainstream products that are suitable for all consumers.
Industry Implications
1. Vegan Food Industry - The rise of veganism has created opportunities for businesses in the vegan food industry, particularly in the confectionery space.
2. Free-from Food Industry - As consumers become more health-conscious, businesses in the free-from food industry can capitalize on the demand for products that are free from unwanted ingredients.
3. Seasonal Confectionery Industry - Inclusivity and diversity are becoming increasingly important in the seasonal confectionery industry, creating opportunities for brands that focus on providing products that are suitable for all consumers.
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