The LoveRaw Salted Caramel Cre&m Wafer Bar is Flavorful
Michael Hemsworth — August 18, 2021 — Marketing
References: eatloveraw & foodbev
The LoveRaw Salted Caramel Cre&m Wafer Bar is the latest addition to the brand's plant-based lineup of treats that will provide consumers with a free-from way to enjoy an artisan baked good-inspired flavor. The bar is crafted using the brand's cre&m filling that has been given a salted caramel flavor along with a vegan caramel coating and a final covering of the brand's own vegan chocolate. The bar is available now for purchase in the UK at a price point of £1.69 each from The Vegan Kind, Whole Foods Market, Spar, Holland & Barrett and online from Amazon.
Co-Founder Manav Thapar spoke on the new LoveRaw Salted Caramel Cre&m Wafer Bar saying, "We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.”
Co-Founder Manav Thapar spoke on the new LoveRaw Salted Caramel Cre&m Wafer Bar saying, "We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.”
Trend Themes
1. Plant-based Treats - There is an opportunity for food manufacturers to create more plant-based treat options that cater to the growing plant-based and health-conscious consumer demand.
2. Artisan Inspired Flavors - Food manufacturers can explore creating artisan-inspired flavors in their plant-based treats to offer consumers a unique and satisfying flavor experience.
3. Free-from Products - There is potential for manufacturers to expand their free-from offerings and cater to consumers with dietary restrictions such as vegan, gluten-free or nut-free options.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore new product innovations in plant-based treats and free-from products to cater to the growing demand of plant-based and health-conscious consumers.
2. Confectionery - Confectionery brands can incorporate artisan-inspired flavors in their products to offer consumers a unique and memorable sensory experience.
3. Retail/online Stores - Retail and online stores can stock more plant-based and free-from products, including treats and confectionery, to meet the growing demand of consumers who are seeking healthier and more sustainable food options.
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