Lea Michele, she of Glee fame, is the face of Candie's and she appears in the Candie's Fall 2012 campaign, which promotes Candie's clothing and shoes available only at Kohl's. The sweet and girly TV commercial showcases Michele falling in love first with a pair of shoes she sees in a window, and then with the hot merchandiser standing behind it.
The campaign also includes print ads and interactive online elements, including Lea Michele's favorite fall fashion picks and a behind-the-scenes video and photos from the campaign.
In terms of the Candie's Fall 2012 collection, the pieces are pretty and feminine (a Candie's signature), with highlights including bright pink pumps, a striped blazer, polka-dotted pants and a turquoise striped body-con dress.
Stats for Songstress Shoe-Coveting Ads
Trending: Older & Mild
Research: 1,855 clicks in 201 w
Interest: > 3 minutes
Concept: Candie S Fall 2012
Related: 92 examples / 71 photos
Segment: Females, 12-55
Comparison Set: 34 similar articles, including: photoshop exposed celebs, sugar-coated colorful shoots , and fashion branded music videos.
Songstress Shoe-Coveting Ads
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