SOREL introduces its latest Kinetic collection that is made with New York City's Amy Julliette Lefecre. During the shoot for the campaign, she taps into her style language and the company's notable color palette for a seamless visual experience. It boasts cool tones for springtime and is paired together with baggy denim, oversized sweaters, and bright pops of neon tones.
Additionally, the SOREL Kinetic sneakers are the highlighting piece with an effortless design language perfect for multiple purposes. The versatile footwear is made from breathable mesh materials along the upper and sits on a lightweight midsole and molded rubber outsole unit. It also has transformative materials including leather with bright pops of neon and rounded out by a waved pattern sole unit.
Image Credit: Highsnobiety
What's Driving This Trend
- Tonal Sneakers for Spring
- Opportunities for new color palettes and design languages in the footwear industry.
- Breathable Mesh Materials
- Innovation opportunities for more comfortable and versatile shoe designs.
- Versatile Footwear
- Opportunities to expand shoe functionality through transformative materials and designs.
Who This Affects Most
- Footwear
- Opportunities for shoe companies to incorporate new color palettes and materials for seasonal collections.
- Fashion and Apparel
- Opportunities to create matching apparel lines that complement the seasonal footwear collections.
- Sports and Recreation
- Opportunities to create athletic footwear with breathable mesh materials for increased comfort and performance.
