Vans introduces its new love-filled collection that celebrates the vibrant city of Los Angeles. It is made up of classic silhouettes by the imprint, stemming from the Classic model to the Stackform model. It is showcased in a new campaign that stars the city's own Leah Thomas, Jenny Ong, and Ciera Nia.
The three are seen at the city's classic date spots and venture out to venues including downtown Los Angeles and East Pasadena. The campaign starts off at California Cactus Center, where the trip picked up plants and pots. These new takes on the silhouettes highlight the Slip-On and Sk8-Hi as well as sitting on a platform base. The elevated details retain classic elements from the original shoe and are fused with contemporary new takes.
Image Credit: Highsnobiety
Key Themes Behind This Trend
- Love-filled Footwear
- There's an opportunity to explore how to merge contemporary details with classic silhouettes in the footwear industry.
- City-themed Collections
- Brands can create collections inspired by cities to celebrate and connect with their customers.
- Elevated Details on Classic Footwear
- Innovations in adding elevated details to classic shoes can revolutionize the footwear industry.
Where This Applies
- Footwear
- The footwear industry can take inspiration from Vans' love-filled collection to create their own unique-themed shoe lines.
- Fashion
- Fashion brands can incorporate city-themed collections in their clothing line to stand out in the competitive market.
- Advertising
- Advertising agencies can explore the concept of showcasing city-themed campaigns to connect with targeted audiences.
