Budweiser Brazil Launches Buddy Cup That Connects People on Facebook

By: Tia Clarke - Published: May 1, 2013 • References: thedrum & designtaxi
Budweiser Brazil launched a new Buddy Cup that allows people to connect through Facebook when they're out partying. The Buddy Cup works by connecting people on Facebook when they clink cups together at an event. So by the end of the night, you'll have a lot more friends than you started out with.

People using the Buddy Cup first have to scan a code located on the bottom of the cup with their smartphones. When the cups clink together, a red light will flash briefly to let you know that the site has connected you with your new friend via your Facebook profiles.

We all know that too many beers can lead people to declare their love for strangers, so just be careful who you clink your cup with! Stats for Friend-Making Beer Cups Trending: Older & Chilly
Research: 513 clicks in 160 w
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Concept: Buddy Cup
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Segment: Males, 18-55+
Comparison Set: 30 similar articles, including: dapper beer cans, remixed brewery branding, and chalkboard booze branding.