The mobile apps for Instagram, Facebook, YouTube and Twitter are popular places for brands to advertise, but there are also some brilliant Tinder marketing campaigns that companies have come up with to provide something a little more unexpected.
One of the best things about Tinder is that it's full of people who are young, tech-savvy and highly connected. As well, the app is extremely location-based, so it's easy to get a local community engaged. Another great thing about the app is its simple interface where a swipe will indicate a match. Using this idea, there are Tinder campaigns that "match" users to just about anything, including fashion, hotels, TV shows and travel destinations. Plus, when a match is made, this also gives brands the opportunity to chat directly in-app with people interested in its products or services.
Stats for 11 Tinder Marketing Campaigns
Trending: Older & Popular
Research: 11,693 clicks in 94 w
Interest: 1.7 minutes
Concept: "tinder Marketing"
Related: 70 examples / 54 photos
Segment: Females, 12-35
Comparison Set: 26 similar articles, including: matchmaking shoe apps, political matchmaking campaigns, and flirty motel campaigns.
11 Tinder Marketing Campaigns
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By: Laura McQuarrie - Published: Jul 30, 2014