The summer month of June is marked as Men's Health Month and to get men to pay attention to their own wellness, advertising students at the Miami Ad School created "Nurse Nicole" and set her up on Tinder. If guys swiped to indicate interest in the attractive Nurse Nicole, they had the chance to engage her in conversation. Some of the guys start conversations that are extremely suggestive and others, just plain rude, but Nurse Nicole always plays along and swings the conversation back towards healthcare. To conclude, Nurse Nicole provides a link to menshealthmonth.org and encourages that the guys get regularly checked out by a doctor.
More conversations from Nurse Nicole and the guys of Tinder can be found on the 'Matches for Men's Health' campaign website.
Stats for Suggestive Healthcare Campaigns
Trending: Older & Chilly
Research: 690 clicks in 102 w
Interest: 0.6 minutes
Concept: "Men’s Health Month"
Related: 68 examples / 52 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: verified celebrity dating apps, career-oriented dating apps, and old age dating sites.
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