By the end of this Sony Xperia ad, you'll have no worries about dropping your phone in the bathtub, hitting it on the table too hard or even leaving it in front of your child while you're getting their meal ready. In fact, this commercial dares you to leave the phone in front of your child by showing you exactly what would happen.
If you had a dime for every commercial you've ever seen featuring young children, you might be rich. This Sony Xperia ad uses a technique used in a ton of commercials, but takes it a whole step further by only featuring a child. There actually is no parent or adult in this entire commercial, just a baby playing with the Sony Xperia in her high chair and even in the bathtub.
Stats for Baby Proof Phone Ads
Trending: Older & Mild
Research: 931 clicks in 165 w
Interest: > 3 minutes
Concept: Sony Xperia Ad
Related: 117 examples / 90 photos
Segment: Neutral, 12-55
Comparison Set: 43 similar articles, including: regal kitty club commercials, pinata car crash commercials, and hunger harnessing chocolate commercials.
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This Sony Xperia Ad Proves the Phone is Durable Even in a Baby's Hands
By: Jonathon Brown - Published: Feb 25, 2013