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This Commercial for Fujifilm Cameras Features a Stable-Headed Chicken

By: Jonathon Brown - Published: • References: fujifilm and adsoftheworld
Nothing but a man in a white coat and an albino chicken star in this commercial for Fujifilm cameras.

The ad is specifically pitching the steady head of the Fujifilm X-S1. Without the caption at the end of the commercial, most viewers wouldn't know what this ad is for because it is so metaphorical. A chicken is held in two hands and moved slowly from side to side and around in circles. The camera focuses on the chicken's still head for the entire commercial. In the end, it is revealed Fujifilm is comparing the chicken's steady head to that of its X-S1 camera.

If you watch this commercial the whole way through it makes sense. However, the danger with back end messaging in commercials is that audiences will click or look away before it is over and never know what it's about.