Online communities are expanding beyond the confines of a computer screen and into real life. Check out the social media merchandise to get some stocking stuffer ideas.
Implications - With the increased popularity of social media, consumers also want to get their hands on merchandise that reflect their love for these websites. The need to identify with a certain social media site shows that users not only want to use them, but to also identify with them through physical objects. This desire from consumers to associate themselves with a certain site tells companies there is a desire to more fully integrate with social media in order to create their personal identity.