Setting a precedent for the future of interactivity during sporting events, The New York Mets are developing a way for fans to use social media to interact during games.
Springwise.com explains that beginning this season “a Citi Field big screen will play host to an SMS marketing system that presents a whole new way for sponsors to interact with fans, and fans with each other.”
The New York Mets’ project is powered by txtstation (a mobile marketing company for sports and entertainment) and boasts several components to get the crowd going. This includes ‘Fan Photos’ by Citi Field, which display a slideshow on the screen of photos taken by fan camera phones and a ‘Fan Forum’ sponsored by Caesar’s Palace, which lets fans express their opinions on different sports subjects. It’s an all new ball game!
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