Each contributor added a new animated gesture to the previous picture. Once submitted, they were painted layer-by-layer into the growing animating canvas.
Implications - Modern-day consumers look for art that is integrated with their modern lifestyles. Designs that are presented through social media are appealing to customers who don't have the time or the desire to go to a gallery. Companies could look to the Internet as a source for publication in order to attract web-savvy audiences.