In times of turmoil in the Middle East, Saudi Arabia continues to remain impartial while helping Middle Eastern culture flourish. Check out these Middle Eastern innovations for a few examples of Saudi Arabia's contributions.
Implications - Due to the recent economic recession, consumers were more money-conscious and limited from international travel. Although they are hindered from going abroad, these customers still desire products that are culturally themed to reflect their love of travel. Companies seeking to appeal to target markets who travel for pleasure should infuse their products with culturally-specific elements.