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On: Aug 13, 08
1,931 Trends
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Racist Car Commercials Edit

Nissan Upsets Saudis


Racist Car Commercials
Nissan Upsets Saudis
Racist Car Commercials - Nissan Upsets Saudis (VIDEO) 2


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Racist Car Commercials - Nissan Upsets Saudis (VIDEO)
Nissan Upsets Saudis
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This Nissan video commercial has received a lot of criticism for being racist. The Japanese car manufacturer has gone and upset Saudi Arabia so much, they have threatened a boycott of the car company after commercials aired on Israeli TV.

Inexplicably, they decided the way to display their new car was to show a group of Saudi oil barons screaming and attacking the Renault-Nissan vehicle. The Saudis are also shown leaving a hotel and discovering a fuel-efficient vehicle outside. One Saudi then pounds his fists on the car as he shouts at it, “hawks should peck at you day and night.”

And it gets worse…

The commercial ends with a voice-over saying, ““It’’s clear the oil companies won’t like you.””

Really, what were they thinking? It really is beyond any understanding of mine.

Here is the official line:

“It’s my opinion that Nissan made a huge error by igniting these [racist] instincts,” official Hani al-Wafa told MBC TV, a Saudi-run station headquartered in Dubai, United Arab Emirates. “We need to apply punishments… against these things. In order for Nissan to keep its interests in the region, it must apologize. (netorama)

References: netorama

1 Comment: on Racist Car Commercials








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FOUR WAYS TO REACT: vote, favorite, add more examples of Racist Car Commercials or add your comment about Nissan Upsets Saudis.


If Saudi oil barons constitute a race, then the ad is racist. On the other hand, if the ad showed Saudi oil barons, Saudi hotel workers and other Saudi hotel guests all participating in the attact on the car, then the ad would be racist. As it stands, the ad portrays a tiny sliver of the Saudi population, oil barons, as sharing a common dislike for fuel efficient cars. Inflamatory yes. Racist, hardly.

By: Phil on Aug 13, 08   0 Trends   1 Comments

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