Guess which oil rich country has the largest fountain? If you said Saudi Arabia, you've been keeping up with recent trends! Everything has to be the biggest and best in these middle eastern countries. This fountain blows water over a thousand feet into the air. Saudi Arabia? That's still in the desert, right? Might be cheaper for them to blow oil 2,000 feet into the air.

Implications - Consumers across all demographics have an inherent fascination with going the furthest, being the strongest and other quantitative accomplishes that seemingly measure the importance of a project. Companies should consider creating collaborative consumer projects that build something immense and unparalleled.