For instance, a sculptor by the name Lockwasher has fashioned his own R2-D2 out of an old Heineken keg. Then there's R2-D2 iPhone cases, sneakers, swimsuits and even vacuums. People love R2-D2 so much that students at Minnesota Carleton College even decorated one of their observatories to look like the lovable Star Wars character.
Implications - Consumers can't get enough of themed items as it offers them the option to differentiate themselves from their peers while simultaneously supporting a franchise they love. Corporations looking to add variety to their product lines may consider purchasing licenses to legally incorporate themed design elements.