The best part about the shoes? They represent both characters in one pair. The sneaker was divided in half to embody both R2-D2 and C-3PO. The Adidas Originals and Star Wars Fall/Winter 2010 'R2-D2 + C-3PO' shoes are perfect for that person who likes to show their 'Star Wars' love on their sleeve.
Implications - Popular culture is no longer just a form of entertainment for shoppers. Designs that incorporate themselves with certain names in the media appeal to consumers who want a closer connection to their favorite characters. Companies could develop more items like this to attract more customers.