Disney and adidas Unveil Its New Pinocchio-Inspired Sneakers
Mickey Phoon — April 13, 2023 — Fashion
References: sneakernews
Disney and adidas have revealed their latest cartoon character-inspired sneakers of its Stan Smith sneaker model regarding Pinocchio. The sneakers inspired by Pinocchio are the newest addition of Disney characters featured in adidas sneakers, which previously included The Little Mermaid, Lilo & Stitch, and others. Pinocchio was Disney's second animated feature film, released in 1940.
The sneakers feature very few details relating to the themes of Pinocchio. The design of the sneakers contains three black stitched thread stripes that hang on the outside of the sneakers, and the heel tab shows the adidas logo branding with the text "It's not easy being green," split between both sneakers. The sneakers are in off-white leather uppers with burnt red linings. The sneakers contain tongue labels where the right sneaker has the portrait of Stan Smith while the left sneaker has an image of Pinocchio. The sneakers also arrive in a special package sneaker box with an image of Pinocchio. The sneakers will be available in the coming weeks.
Image Credit: adidas
The sneakers feature very few details relating to the themes of Pinocchio. The design of the sneakers contains three black stitched thread stripes that hang on the outside of the sneakers, and the heel tab shows the adidas logo branding with the text "It's not easy being green," split between both sneakers. The sneakers are in off-white leather uppers with burnt red linings. The sneakers contain tongue labels where the right sneaker has the portrait of Stan Smith while the left sneaker has an image of Pinocchio. The sneakers also arrive in a special package sneaker box with an image of Pinocchio. The sneakers will be available in the coming weeks.
Image Credit: adidas
Trend Themes
1. Cartoon-inspired Footwear - Disney and adidas are continuing to release cartoon-inspired versions of their sneakers, providing an opportunity for more collaborations with other cartoon franchises.
2. Limited Edition Sneakers - The release of Disney and adidas' Pinocchio-inspired sneakers provides a prime example of the potential success of creating limited edition, themed sneakers.
3. Nostalgic Fashion - The release of cartoon-inspired sneakers appeals to consumers' nostalgic feelings and can be an opportunity for other industries to tap into this sentiment with similar products.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the success of limited edition, themed sneakers to create similar products that appeal to consumers' nostalgia for beloved franchises.
2. Entertainment - Movie studios and production companies can partner with fashion brands to create merchandise featuring beloved characters and provide fans with unique ways to express their fandom.
3. Retail - Retail stores can capitalize on the popularity of limited edition, themed sneakers by selling them exclusively in-store, creating a sense of exclusivity and urgency for consumers to purchase them.
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