With one full-grown Stormtrooper, two animated sidekicks and two brief appearances from R2-D2, this video has everything a 'Star Wars' fan could ever need. The animation of the sidekicks is so well done that the creator even put their reflections in the window. 'Storm Trooper Singin' in the Rain' will have you smiling with geeky delight.
Implications - Consumers enjoy pop culture parody videos because they offer them a source of entertainment and humor. Consumers use both of these things as distractions from the stress that they experience from living in industrialized countries. Corporations may consider utilizing humorous campaigns in order to garner consumer attention.