Shout at your R2D2 aquarium, and his head rotates as he replies with â€œbleepsâ€ from the Star Wars movies. But it gets so much cooler: his radar eye houses the eyepiece to a built-in periscope, so you can watch your fishies do their thing up close!
Implications - Consumers appreciate items that induce feelings of nostalgia in them, as they remind them of pleasant past experiences. If a product makes reference to a major element of popular culture, the customer will feel a strong relationship to it. Companies should consider making reference to pop culture themes or characters in their product designs to appeal to their target markets.