While each product benefits a woman’s period differently, most are humorous in their approach--a wise choice for such an uncomfortable subject. There are PMS voodoo dolls, tampon chandeliers and silly menstrual ads that almost make you forget the pain.
Implications - Female shoppers in the modern sphere are no longer satisfied with products that simply perform a practical function. Products that offer a whimsical take on something monotonous are appealing to those who desire an element of spontaneity in their lives. In order to stay on top, a company could develop more items with this in mind.