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The Little Box That Makes Your Period Less Taboo

By: Gaelle Devins - Published: • References: moonbox.ch
Ladies, the Moonbox is a small, non-discrete box that you can carry during that time of the month. The idea is to make period-time less taboo and more 'poetic'. Interesting!

Why Moon, what is this reference to the moon?
Because menstrual cycles are related to lunar cycles. Here, there is a way of associating women with their basic energy, of enriching their lives with continuity, a heritage passed from one woman to another. Even though the medium is modern – through its design and materials - the MoonBox is the emblem of eternal femininity. And the moon theme is a metaphor filled with poetry...

Are periods still taboo?
As in all things concerning intimacy and the body, there is a tendency to be more open about periods. Nonetheless, the words are still difficult and relatively ungainly. The many metaphors - the monthlies, the usual, etc – are hardly an invitation to eloquence. It's here in particular that the passing on of experience is fundamental. Girls enter a new world and it's up to the women in their lives to offer encouragement, tenderness and guidance. The MoonBox is designed to assist this sharing of experience, by becoming a vehicle for communication between women. With gestures and gifts, words come more easily. Stats for Moonbox Trending: Older & Average
Traction: 5,540 clicks in 449 w
Interest: 4 minutes
Concept: Moonbox
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
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