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Moonbox

The Little Box That Makes Your Period Less Taboo

— May 11, 2006 — Naughty
Ladies, the Moonbox is a small, non-discrete box that you can carry during that time of the month. The idea is to make period-time less taboo and more 'poetic'. Interesting!

Why Moon, what is this reference to the moon?
Because menstrual cycles are related to lunar cycles. Here, there is a way of associating women with their basic energy, of enriching their lives with continuity, a heritage passed from one woman to another. Even though the medium is modern – through its design and materials - the MoonBox is the emblem of eternal femininity. And the moon theme is a metaphor filled with poetry...

Are periods still taboo?
As in all things concerning intimacy and the body, there is a tendency to be more open about periods. Nonetheless, the words are still difficult and relatively ungainly. The many metaphors - the monthlies, the usual, etc – are hardly an invitation to eloquence. It's here in particular that the passing on of experience is fundamental. Girls enter a new world and it's up to the women in their lives to offer encouragement, tenderness and guidance. The MoonBox is designed to assist this sharing of experience, by becoming a vehicle for communication between women. With gestures and gifts, words come more easily.
Trend Themes
1. Menstrual Taboo - Disruptive innovation opportunity: Develop products and services that challenge the societal taboos surrounding menstruation, creating a more open and accepting environment for women.
2. Feminine Continuity - Disruptive innovation opportunity: Create innovative solutions that help women embrace their menstrual cycles as a source of strength and connection, fostering a sense of continuity and heritage.
3. Communication Tools - Disruptive innovation opportunity: Invent new communication tools, such as the Moonbox, that facilitate sharing experiences and offering support between women during menstruation.
Industry Implications
1. Menstrual Product Industry - Disruptive innovation opportunity: Revolutionize the menstrual product industry by developing discreet and convenient products that cater to women's diverse preferences and needs.
2. Wellness and Self-care Industry - Disruptive innovation opportunity: Innovate in the wellness and self-care industry by creating holistic solutions that address the physical and emotional aspects of menstruation, promoting overall well-being.
3. Personal Communication Technology Industry - Disruptive innovation opportunity: Transform the personal communication technology industry by designing user-friendly and intuitive tools that facilitate meaningful connections and support among women.
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