Kristen Stewart & Robert Pattinson Dominate the Spike TV Scream Awards

Kristen Stewart and Robert Pattinson dominate the Spike TV Scream Awards in winning the Best Fantasy Actress and Best Actor prizes.

This bloody ‘Twilight’ film duo and real-life lovestruck couple proves that the vampire era continues to rule our TV screens. The ‘Twilight Saga’ has created such a thrilling series, influencing all things around us, from vampire-esque swimming pools to scary tween idol credit cards.

Implications - In light of the recent economic downturn, there has been an increase in interest of escapist entertainment. Consumers are diving headfirst into fairy tales, vampire stories, and werewolf tales. Corporations seeking to capitalize on this escapist craze would be wise to create properties that focus on the fantastical and supernatural.