With 'Twilight' raking in over $350 million at the box office worldwide, it comes of no surprise that the cast of the upcoming sequel 'The Twilight Saga: New Moon' have had a wardrobe upgrade.
From yellow Porsche's to Michael Kors outfits, it is safe to say that 'New Moon' will be as stylish as the hype that already surrounds the upcoming movie.
Implications - When sequels to popular films such as Twilight come out, the budget tends to be larger. Therefore, wardrobe upgrades such as the ones for New Moon have become an integral part of movie phenomenons. Additionally, target demographics will search for the product that they saw in an effort to purchase the exact piece. This proves that product placement within entertainment is still a worthy form of advertising.
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