'Twilight' Gets Compared to 'The Notebook' at the MTV Movie Awards
Although Robert Pattinson and Kristen Stewart heated up the stage and teased the audience with their almost-kiss, it is hard to say that any act will beat the acceptance for the Best Kiss Award three years ago.
Implications - Any company or brand seeking immediate brand recognition or attention would be wise to participate in a publicity stunt associated with a major cultural event. By associating the brand's name with a major event that will affect millions of consumers, the company attaches its image to a major movement and shows that it is on the pulse of contemporary entertainment.Stats for Mock Make-Outs Trending: Older & Mild
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