The Twilight acceptance for the Best Kiss Award at the 2009 MTV Movie Awards is being compared to the infamous lip lock in 2006 between Rachel McAdams and Ryan Gosling.
Although Robert Pattinson and Kristen Stewart heated up the stage and teased the audience with their almost-kiss, it is hard to say that any act will beat the acceptance for the Best Kiss Award three years ago.
Implications - Any company or brand seeking immediate brand recognition or attention would be wise to participate in a publicity stunt associated with a major cultural event. By associating the brand's name with a major event that will affect millions of consumers, the company attaches its image to a major movement and shows that it is on the pulse of contemporary entertainment.
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