Harper's Bazaar Can't Get Enough of Milla Jovovich & Blood Red
Marissa Brassfield — August 25, 2009 — Pop Culture
References: bazaar.ru & fashiongonerogue
Harper's Bazaar can't get enough of Milla Jovovich. For the September issue of the magazine, the model-turned-actress is captured by Igor Vishnyakov in a stylish trifecta of black, white and crimson fashion curated by Natalia Alaverdian.
Milla Jovovich's Harper's Bazaar editorial for the September issue proves that even though Jovovich is married, she's still got it. And the bevy of blood-red style featured throughout the spread proves that our 'Twilight' fever hasn't been broken--yet.
Implications - The popularity of horror and fantasy films continues to grow, and consumers are increasingly more interested in products and ads that feature looks similar to those of their favorite films. Companies can use familiar imagery from other franchises and markets to enhance their products and appeal to a younger demographic.
Milla Jovovich's Harper's Bazaar editorial for the September issue proves that even though Jovovich is married, she's still got it. And the bevy of blood-red style featured throughout the spread proves that our 'Twilight' fever hasn't been broken--yet.
Implications - The popularity of horror and fantasy films continues to grow, and consumers are increasingly more interested in products and ads that feature looks similar to those of their favorite films. Companies can use familiar imagery from other franchises and markets to enhance their products and appeal to a younger demographic.
Trend Themes
1. Growing Popularity of Horror and Fantasy Films - Companies can capitalize on the popularity of horror and fantasy films by incorporating familiar imagery and themes into their products and marketing strategies to attract a younger demographic.
2. Increasing Interest in Film-inspired Fashion - There is a rising demand for fashion styles inspired by popular films, providing opportunities for companies to create clothing lines and accessories that cater to fans of specific movies.
3. Continued 'twilight' Fever - The enduring appeal of the 'Twilight' franchise creates opportunities for businesses to create vampire-themed products and promotions that resonate with fans of the series.
Industry Implications
1. Film and Entertainment - The film industry can explore partnerships with fashion brands to create movie-inspired clothing lines and merchandise.
2. Fashion and Apparel - Fashion brands can develop collections inspired by horror and fantasy films to cater to the growing demand for film-inspired fashion.
3. Marketing and Advertising - Marketing agencies can help brands leverage the popularity of horror and fantasy films by creating campaigns that incorporate familiar film themes and imagery.
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