These Twilight mastercards are available on July 1st and will most definitely be popular for those Twi-obsessed. The only question is which card will be the most popular?
Implications - Consumers who are a part of a very specific niche group desire products that are tailored for their interests. By owning such products, they are able to express their values and ideals to their peers. Companies should develop custom products (i.e. items that make reference to a blockbuster movie) to appeal to these niche markets.