Heineken has proven itself to be an inventive and adroit company, constantly growing and improving with each of their imported brew branding innovations.
Just recently, the Dutch company crowd-sourced content from its fans all over the world in the 'Your Future Bottle Challenge.' The winner of the challenge, Fernando Degrossi, will have his winning design featured in the 2014 limited edition packaging that provides a fresh spin on the classic logo.
The brand has also collaborated with other companies to give their clientele the most in convenience and aesthetics. For instance, they teamed up with Krups coffee making dispensers to fashion a countertop draft dispensers.
Whether it's staying in dialogue with their consumer base or associating with other brands, Heineken is constantly renewing its look and feel with innovative branding projects.
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14 Heineken Branding Innovations
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By: Vasiliki Marapas - Published: Nov 15, 2013