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The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile

By: Jana Pijak - Published: • References: heineken & frameweb
The Heineken Pop-Up Nightclub concept made its debut at the Salone del Mobile. The Dutch beer manufacturer revealed a space, created by a team of 19 international student designers who won a competition to realize their dynamic design concept.

Futuristic in its look, this nightclub fuses a contemporary concept along with virtual gaming, making for an interactive user-experience for visitors. While an interactive bar indicates an individual's turn in line when purchasing a drink, a video-powered screen sits above the DJ booth, creating a light show that changes according to musical sound.

Aiming to explore the idea of social space, the Heineken Pop-Up Nightclub is approved by its head of global design, Mark van Iterson. Sleek and purposeful, this luxe and future-friendly lounge is wowing its visitors. Stats for Beer-Branded Discos Trending: Older & Mild
Traction: 12,268 clicks in 139 w
Interest: 4 minutes
Concept: Heineken Pop Up Nightclub
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: interactive inflatable branding, beeriffic t-shirt packaging, and booze-branded holidecor.