From Easter Brunch Flavor Events to Branded Easter Egg Hunts

By: Rebecca Byers - Mar 25, 2016
From immersive flavor previews to interactive branded geofilters, the most successful Easter marketing ideas are the campaigns that focus on delivering a unique experience.

One recent event broadcasted through various social media channels was a McCormick Easter Flavor Preview hosted by food blogger Gaby Dalkin of What's Gaby Cookin in Venice Beach, California. The lunch featured an Easter-inspired menu that highlighted best uses for a number of McCormick spice products and was attended by different lifestyle bloggers.

Separately, an imaginative campaign from Cadbury will see the confectionery brand create installations all over the UK featuring over-sized versions of their signature purple eggs. Thus far, three giant purple eggs have appeared submerged in the middle of the storied Loch Ness lake.