Witnessing the defiance of gravity always leaves a haunting and futuristic impression on the onlooker. Breaking the physical laws of nature will always ignite curiosity and wonder within a person. From Flying Drum Solos to Levitating Lamps, this cluster highlights all that is awesome in defying Newton's earthly law.

Implications - The reason why most consumers love going on vacation is a desire to escape; however, today's thrill-seeking consumer is becoming less and less satisfied with the vacation norm. Thus, companies are looking towards the skies, researching ways to offer consumers a way to visit outer space as if it were a country. This represents the ultimate escape for consumers who think outside of the box.