Lesley Garrett Sings on the Tower of London

By: lourdes sanchez bayas - Published:   Updated: Jul 4 2011 • References: wcbs880
English opera star Lesley Garrett participated in a daredevil stunt organized by the Sky Arts TV channel to promote discounted tickets to the English National Opera. Garrett was hoisted via a crane over the Tower of London where she performed, perched on a horizontal platform, for a small audience of very, very avid opera lovers or Sky Arts employees.

I'm gonna be sick.

Implications - One of the most effective ways a company can draw attention to its brand is by investing in an elaborate and dangerous publicity stunt. By showing a willingness to eschew traditional advertising means, the company attracts consumers with an eye for the unconventional and absurd. The company also earns free marketing points due to a short burst of intense media coverage. Stats for Daredevil Opera Stunts Trending: Older & Mild
Traction: 2,931 clicks in 351 w
Interest: > 3 minutes
Concept: Daredevil Opera Stunts
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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