Daredevil Opera Stunts
Lesley Garrett Sings on the Tower of London
I'm gonna be sick.
Implications - One of the most effective ways a company can draw attention to its brand is by investing in an elaborate and dangerous publicity stunt. By showing a willingness to eschew traditional advertising means, the company attracts consumers with an eye for the unconventional and absurd. The company also earns free marketing points due to a short burst of intense media coverage.