Traditional hot air balloons are already brightly colored, but it is the crazy hot air balloons that I really love. They come in all shapes and sizes--literally.
Some of these balloons are shaped just for creativity's sake, but most of these strangely-shaped balloons serve a primary purpose: Floating advertisements that are impossible to be missed.
Implications - Ground-level advertisements occupy a crowded space, but airborne advertisements such as blimps and hot air balloons enjoy veritable exclusivity. To attract eyeballs skyward, marketers have created scores of unusual hot air balloons that are impossible to be missed. The best of these hot air balloons are those that reinforce the company's brand identity and overall mission.
Stats for Floating Billboards
Trending: Older & Chilly
Research: 9,671 clicks in 398 w
Interest: 4 minutes
Concept: Floating Billboards
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: darth vader hot air balloon, air balloon condoms, and dealing with demagogues.
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