Rockstar

Unclean Everything, from Car Campaigns to Intentional Stains

By: Andrew Robichaud - Published:   Updated: Jul 25 2011 • References:
Now we all know that clean is usually better, but these dirty innovations will show you that sometimes it’s okay to jump ship to the dark side. Dirty innovations come in the form of physical lack of hygiene (like dirty photo shoots and pre-stained shoes), or in the naughty form (like nude celebrities). Either, way it can be a little fun to get a little dirty. Enjoy, but clean up after!

Implications - A more rustic, unkempt aesthetic is attractive to today's consumer living in North America's often over-processed society. Essentially, a less than meticulous look is more realistic and will attract consumers from various different backgrounds. This makes a dirty aesthetic ideal for advertising.

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