In solidarity with Swain's cause, â€œDirty for Swainâ€ videos have launched on the internet. These videos feature women rubbing each other with car oil, drinking curdled milk, and men in bathtubs of sewage. These videos are shocking and will definitely raise awareness about environmental conversations.
Implications - Despite a company's desire to be at the forefront of the industry in terms of creative marketing and quality product, borrowing from successful concepts from the past can lead to large profits. It is no secret that sex sells and companies that are willing to bear it all will see big returns. It is imperative that companies garner the attention of consumers as quickly as possible in today's overpopulated market.